Wine & Spirits Educator
Consultant
Entrepreneur
Michael Dominguez
Michael is an educator, innovator, entrepreneur and consultant who is disrupting the antiquated ways of producing and selling wine and spirits through his creativity and leadership. His alcohol beverage experience includes vineyard management, supply chain management, logistics, cellar operations, production, marketing, and sales. He led the production of 15 million bottles of traditional method sparkling wine over the course of eight years at New Mexico’s largest winery.
Michael actively works with wineries and spirits companies in New Mexico, Texas, California, Italy, Spain, Mexico, and beyond.
Michael’s passion for wine began over twenty years ago while serving in the military overseas in Germany gaining a true appreciation for German, Spanish, French, and Italian wines. Michael’s first love is sparkling wines, Champagne in particular. As one of the few directors of sparkling wine production via the traditional method in the United States, Michael is constantly improving his sparkling wine knowledge and always sharing the joy of bubbles!
Michael’s academic credentials include a BS in Political Science from the United States Air Force Academy, a MA in National Security Affairs (Summa Cum Laude) from the Naval Postgraduate School, and an Executive MBA from the UNM Anderson School of Management. He also achieved his Level II Certification through the Wine Spirits and Education Trust in 2014. Michael also served for two years as the Treasurer for the New Mexico Winegrower’s Association.
In an effort to give back to his community and promote the next generation of wine and spirits professionals, Michael teaches wine and spirits education classes part time at Central New Mexico Community College creating the curriculum for the college’s first ever wine production program.
As a wine educator, consultant, and entrepreneur, Michael’s goal is to help small and mid size growers, wineries and spirit companies grow their brands profitably and sustainably while also promoting greater diversity in the alcohol beverage space.
Features
What I Do Best
VINEYARD & WINERY START UP BUSINESS PLANS
SALES & MARKETING
VINEYARD OPERATIONS
WINE EDUCATION
Get In Touch
505.504.2612
michael@thinkwinesllc.com